Hidden Frequency: Twitter isn't your audience. It's your community.

With all due respect. I think I perceive social media a little differently from them. It’s about your community, and I don’t mean the community as in “fan club”. I mean community as in the people you have one-on-one interactions with. People whom you have a mutual interest in. The operative phrase being “mutual”.

It’s always hard for me to explain to people what twitter is, and what I use it for, but this article sums up a lot of it.